About Us

Welcome to Cute Rascals

 

 

Hi, I’m Yulia. As a mother of two boys, ages 5 and 8, I worry about my kids being equipped for the future. And as an entrepreneur, I know the importance of a strong mindset and resilience in pursuing your dream, those are values I want to instill in my kids.

When shopping for children apparel, I noticed the messages presented to our kids wasn’t positive or empowering. I want to give my kiddos the best of what I know to ensure they can handle what life throws at them. I saw the lack of positive messaging in children’s apparel and took action to change that for everyone’s children because I believe in empowering young minds to become strong, empathy driven, caring adults of the future.

That’s how Cute Rascals® was born.

It’s a simple fact, when you like how you look, you feel better about yourself. So, why shouldn’t our kids have a choice in what they wear? Clothes with inspiring messages help kids express themselves and feel great. Boldly wearing these empowering messages, they become change makers and kindness ambassadors spreading positivity to a world that needs it.

As parent’s ourselves, we know you want to be a parent who equips their children for the future with a positive mindset for a successful life. To do that, you need empowering clothing and décor to choose from. The problem is there’s not a lot of empowering choices in clothing and decor which makes you feel like there aren’t many options available.

We believe helping children grow into strong, empathy-centered adults will change the world for the better. We understand you want to raise happy, healthy, kids who care about others, and feel good about themselves which is why we are the #1 choice for clothes and décor with an empowering message.

Cute Rascals® is unmatched in the market for the breadth of our empowering and engaging products for kids. From STEM-related t-shirt message for your daughter who loves math, or a dinosaur wall hanging for your toddler who’s seriously in the dino phase, to design-your-own t-shirt kit for a meaningful and memorable experience for the whole family. Each of our products considers your child’s comfort and safety, making it a product that the whole family can enjoy.

Cute Rascals® is almost entirely gender-neutral in the message we deliver to all children. We build empathy, inclusion, and kindness alongside the confidence and inspirational messages that elevate positive mindsets for girls and the mental well-being of boys.

Here’s how we do it: 1. Clothing styles kids love to wear with empowering messages. 2. Nursery and kids' room décor with similar messages. 3. Fun Screen-Free Mindfulness Activities & resources on our blog. 4. Mighty-T subscription box provides monthly empowering Mighty-T shirt and Mindful Activities to encourage the focused character of the month.

So, Shop CuteRascals.com.

Our customers agree we offer superior customer service. We work to earn your loyalty and trust by making each online visit, from purchase through delivery, an easy and excellent shopping experience. And in the meantime, learn more about screen-free mindfulness activities on our blog. So, you can stop worrying about being a good parent and instead confidently be one!

 

 

Bringing The Best in Each Kid Through Clothing

 

At Cute Rascals®, we’re not simply a clothing brand offering baby clothes and toddler clothes to your little ones. We bring impactful messages to your child’s wardrobe. Our clothing empowers future generations with love, confidence, kindness, and positiveness every day. We imagined 12 steps every kid should follow to be the best version of themselves and to bring their best into the world:

 

1. BE HAPPY 2. BE KIND
Cute Rascals Step 1 Be happy Cute Rascals Step 2 Be Kind
Giving your kids a happy and healthy childhoods could set them up for success in life. Happy kids have a skill set that allows them to enjoy long-term happiness in life. They’re able to pass up instant gratification in an effort to reach their goals and objective. When kids commit to practicing compassion and to be kind, their relationships become more intimate and negative feelings will start to lessen. They will become more attractive to people they meet because they can feel their heart and they are contributing to a more loving world.

 

 

3. SPREAD LOVE 4. THINK POSITIVE
Cute Rascals Step 3: Spread Love Cute Rascals Step 4: Think Positive
Let kids spread love and be nice to each other. Love can easily change the world and make it a better place for everyone. Practice sharing love at home so kids can replicate it in their daily life with friends. Sharing love will make them better individuals and lovable as well. Positive thinking can easily turn a rainy day into a bright and shiny one. It's totally fine for kids to experience all kinds of emotions such as self-doubts, fear, sadness and anger. The idea is not to block or to deny these emotions but to channel them into positive thinking and ideas for their well being.

 

 

5. DIFFERENT IS OK 6. BELIEVE IN YOURSELF
Cute Rascals Step 5: Perfection Does Not Exist Cute Rascals Step 6: Believe in Yourself
Every kid is unique and one of a kind. If everyone were exactly like you, the world would be a boring place. Helping kids not compare themselves to others will unlock their potential. Believe in yourself and be confident and strong, secure in your abilities and what you can achieve. Anything is possible. You can achieve anything when you believe in yourself.

 

 

7. FOLLOW YOUR DREAM 8. KEEP LEARNING
Cute Rascals Step 7: Follow your Dream Cute Rascals Step 8: Keep On Learning
No matter what you’re passionate about, always follow your dreams to the fullest. There’s no limit to what you can do and accomplish in this world. Change is constant in our world, so kids with a continuous learning mindset will excel. There are a lot of things to learn. Cultivate your natural curiosity and keep learning.

 

 

9. LOVE YOURSELF 10. BE YOU
Cute Rascals Step 9: Love Yourself Cute Rascals Step 10: Be You
Helping kids learn how to love and appreciate themselves enables them to love others. Self-love gives them the tools to be happy, kind, and successful individuals in life. You are wonderfully unique. Don’t become the copy of someone else. Just be you. Let your light shine. You were made on purpose. There’s no one like you!

 

 

11. BE CREATIVE 12. BE THE CHANGE
Cute Rascals Step 11: Be Creative Cute Rascals Step 12: Be The Change
Express your individuality through design-your-own Mighty-T shirt kit the whole family will enjoy. Impact the world through creating own design, selling it to promote your favorite cause. It’s the new digital lemonade stand.

 

 

1. BE HAPPY
Cute Rascals Step 1 Be happy
Giving your kids a happy and healthy childhoods could set them up for success in life. Happy kids have a skill set that allows them to enjoy long-term happiness in life. They’re able to pass up instant gratification in an effort to reach their goals and objective.

 

 

2. BE KIND
Cute Rascals Step 2 Be Kind
When kids commit to practicing compassion and to be kind, their relationships become more intimate and negative feelings will start to lessen. They will become more attractive to people they meet because they can feel their heart and they are contributing to a more loving world.

 

 

3. SPREAD LOVE
Cute Rascals Step 3: Spread Love
Let kids spread love and be nice to each other. Love can easily change the world and make it a better place for everyone. Practice sharing love at home so kids can replicate it in their daily life with friends. Sharing love will make them better individuals and lovable as well.

 

 

4. THINK POSITIVE
Cute Rascals Step 4: Think Positive
Positive thinking can easily turn a rainy day into a bright and shiny one. It's totally fine for kids to experience all kinds of emotions such as self-doubts, fear, sadness and anger. The idea is not to block or to deny these emotions but to channel them into positive thinking and ideas for their well being.

 

 

5. IMPERFECTION IS FINE
Cute Rascals Step 5: Perfection Does Not Exist
Every kid is unique and one of a kind. If everyone were exactly like you, the world would be a boring place. Helping kids not compare themselves to others will unlock their potential.

 

 

6. BELIEVE IN YOURSELF
Cute Rascals Step 6: Believe in Yourself
Believe in yourself and be confident and strong, secure in your abilities and what you can achieve. Anything is possible. You can achieve anything when you believe in yourself.

 

 

7. FOLLOW YOUR DREAM
Cute Rascals Step 7: Follow your Dream
No matter what you’re passionate about, always follow your dreams to the fullest. There’s no limit to what you can do and accomplish in this world.

 

 

8. KEEP ON LEARNING
Cute Rascals Step 8: Keep On Learning
Change is constant in our world, so kids with a continuous learning mindset will excel. There are a lot of things to learn. Cultivate your natural curiosity and keep learning.

 

 

9. LOVE YOURSELF
Cute Rascals Step 9: Love Yourself
Helping kids learn how to love and appreciate themselves enables them to love others. Self-love gives them the tools to be happy, kind, and successful individuals in life.

 

 

10. BE YOU
Cute Rascals Step 10: Be You
You are wonderfully unique. Don’t become the copy of someone else. Just be you. Let your light shine. You were made on purpose. There’s no one like you!

 

 

11. BE CREATIVE
Cute Rascals Step 11: Be Creative
Express your individuality through design-your-own Mighty-T shirt kit the whole family will enjoy.

 

 

12. BE THE CHANGE
Cute Rascals Step 12: Be The Change
Impact the world through creating own design, selling it to promote your favorite cause. It’s the new digital lemonade stand.

 

 

Cute Rascals®' Pinky Promises

 

All our designs are professionally printed, guaranteed not to fade or crack with no bleed through the inside, perfect for children’s delicate skin. We provide the highest quality products. Our customers agree that we offer the best customer service team to assist you with your orders. We’ll make it right if you are not completely satisfied with our service! Free standard shipping on orders over $35, so your loved ones can enjoy our products quickly. Returns are free if you are not entirely satisfied with your purchase. Respecting the environment is a top priority for us. We are proud to be an eco-friendly company. We continuously reduce our eco-footprint for our planet and our future generations.


All our designs are professionally printed, guaranteed not to fade or crack with no bleed through the inside, perfect for children’s delicate skin. We provide the highest quality products.

Our customers agree that we offer the best customer service team to assist you with your orders. We’ll make it right if you are not completely satisfied with our service!

Free standard shipping on orders over $35, so your loved ones can enjoy our products quickly. Returns are free if you are not entirely satisfied with your purchase.

Respecting the environment is a top priority for us. We are proud to be an eco-friendly company. We continuously reduce our eco-footprint for our planet and our future generations.



The Cute Rascals® Team

We have been... and will always be cute rascals!


Chief Executive Officer
No doubt, Yulia was and still is a cute rascal. Really social, her grandma had to tie the fence gate so she couldn't get out. She managed to escape by making a makeshift ladder. As many of us, she almost set the house on fire playing with matches! Yulia enjoys spending time with her family and raising her kids. She loves the spirit of well-directed curiosity and freedom for positive deeds.

 

General Manager Digital Marketing Manager Data & Processing Manager
As a kid, Juan David always dreamed to fly, which he tried one day from the top of a little moutain. As a graduation present, he received a car from his dad that he sold the next day to travel. He also loves swimming and playing board games with his family. Julien has never stopped to be a cute rascal. He has a giant teddy bear named Teddy in his house. As a kid, he almost jumped off from a window wearing a super hero costume. He also loves board games, cars and playing tennis or soccer with his friends. David still has the mind of a cute rascal. At 5 years old, he watched the movie "It" and was scared to go to the bathroom alone for years afterwards. Now, he has a cat that only drinks water directly from the faucet. He loves playing video games with his friends.

 

Printing Supervisor Production Manager
Ugur is one of the first employees of Cute Rascals. He spends his days making jokes about everything. Ugur always sees the glass half full and he has the biggest sense of humor. He loves his motorcycle and enjoy playing soccer with his friends on Sunday morning. Eliana was and still is a cute rascal. She actually spends her days making funny noises and cartoon voices. She is not ashamed of herself and does funny dances all the time. She also loves to sleep, eat and sing, but not only in shower!

 

Chief Executive Officer
No doubt, Yulia was and still is a cute rascal. Really social, her grandma had to tie the fence gate so she couldn't get out. She managed to escape by making a makeshift ladder. As many of us, she almost set the house on fire playing with matches! Yulia enjoys spending time with her family and raising her kids. She loves the spirit of well-directed curiosity and freedom for positive deeds.

General Manager
As a kid, Juan David always dreamed to fly, which he tried one day from the top of a little moutain. As a graduation present, he received a car from his dad that he sold the next day to travel. He also loves swimming and playing board games with his family.

Digital Marketing Manager
Julien has never stopped to be a cute rascal. He has a giant teddy bear named Teddy in his house. As a kid, he almost jumped off from a window wearing a super hero costume. He also loves board games, cars and playing tennis or soccer with his friends.

Data & Processing Manager
David still has the mind of a cute rascal. At 5 years old, he watched the movie "It" and was scared to go to the bathroom alone for years afterwards. Now, he has a cat that only drinks water directly from the faucet. He loves playing video games with his friends.

Printing Supervisor
Ugur is one of the first employees of Cute Rascals. He spends his days making jokes about everything. Ugur always sees the glass half full and he has the biggest sense of humor. He loves his motorcycle and enjoy playing soccer with his friends on Sunday morning.

Production Manager
Eliana was and still is a cute rascal. She actually spends her days making funny noises and cartoon voices. She is not ashamed of herself and does funny dances all the time. She also loves to sleep, eat and sing, but not only in shower!