Our Mission/Vision

Why Do We Exist?

At our core, Cute Rascals^® exists to help kids authentically express themselves with styles that reflect their passion, intellect, worldviews, and whole selves. Similar to the spirit of their rascal antics, our purpose is to rebel against major retail norms with gender neutral clothing option, meaningful messages, and inspirational content that helps both kids and parent navigate the world and realize all they're capable of.

Our Mission:

Cute Rascals^® creates clothes and experience that help kids positively express their personalities, one fashion statement at a time. Our mission is to empower kids helping them discover who they are--opening their horizons to explore their talents, feel pride in their passions and uniqueness, and empathetically engage with the world around them.

Cute Rascals^® strives to galvanize a future generation of humans with the emotional intelligence and resilience required to solve the world's greatest challenges--individuals that have embraced their own genius, that leverage their strengths with confidence, and that are prepared for jobs that don't yet exist. Simply put, we're here to help kids feel good about themselves so that they can do good in the world.

Our Vision:

Our vision is to create certainty in an uncertain world. With positive messages that help kids bravely step into who they are, we will empower a future generation of confident, inclusive, compassionate, and optimistic individuals. We envision a future where girls are just as empowered and confident as boys are emotionally introspective and compassionate.

Why Do We Exist?

At our core, Cute Rascals^® exists to help kids authentically express themselves with styles that reflect their passion, intellect, worldviews, and whole selves. Similar to the spirit of their rascal antics, our purpose is to rebel against major retail norms with gender neutral clothing option, meaningful messages, and inspirational content that helps both kids and parent navigate the world and realize all they're capable of.

Our Mission:

Cute Rascals^® creates clothes and experience that help kids positively express their personalities, one fashion statement at a time. Our mission is to empower kids helping them discover who they are--opening their horizons to explore their talents, feel pride in their passions and uniqueness, and empathetically engage with the world around them.

Cute Rascals^® strives to galvanize a future generation of humans with the emotional intelligence and resilience required to solve the world's greatest challenges--individuals that have embraced their own genius, that leverage their strengths with confidence, and that are prepared for jobs that don't yet exist. Simply put, we're here to help kids feel good about themselves so that they can do good in the world.

Our Vision:

Our vision is to create certainty in an uncertain world. With positive messages that help kids bravely step into who they are, we will empower a future generation of confident, inclusive, compassionate, and optimistic individuals. We envision a future where girls are just as empowered and confident as boys are emotionally introspective and compassionate.